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Rail external communications: setting the tone.
 
Rail external communications: setting the tone.
Posted by Mark A at 11:21, 29th March 2026
 
An example from South Eastern Railway, this one from Bluesky.

Travelling over the Easter weekend, Fri 3 to Mon 6 April?

Most of our railway will be open over the weekend, but engineering work will affect trains between Herne Bay and Ramsgate on all four days.

Find out more at spkl.io/63322AFJW8


It's good practice that they start by emphasising the positive - most people's journeys unaffected and their network open for business - and stressing that it's *their* railway, they care about it and what it delivers. Clued-up external comms people but perhaps also flows from the railway's general manager.

Mark

https://bsky.app/profile/serailway.bsky.social/post/3mi4d3lof7e2g

 
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